Advertising tools might come and go, but newsletters are firmly planted in the “helpful” section. They help you stand out in your industry, attract the right audience, and build strong relationships. However, they aren’t always easy to make. They can require lots of time and design skills. If you lack these, LinkedIn can help you out. This platform offers built-in newsletter creation tools that are as simple as it gets. Learn how to create newsletters on LinkedIn using these tools.
Who Can Make a Newsletter on LinkedIn
Both creators and pages can make a newsletter on LinkedIn. If you’re a creator, you can move on to the next section of this guide. If, however, you run a LinkedIn page, you’ll have to meet a few criteria to create a newsletter.
- Audience base. Your page must have over 150 followers and/or connections.
- Content. Only pages that share original content on LinkedIn will be able to create newsletters. This content includes regular posts, images, videos, and articles.
- Compliance. LinkedIn requires your page to follow the platform’s Professional Community Policies to publish a newsletter – now and in the past. Only pages with a good standing record will receive access to this handy feature.
How to Create Newsletters on LinkedIn: A Step-by-Step Guide
Here’s how to create your first LinkedIn newsletter:
Step 1: Click on the house icon at the top of your screen. This will take you to the LinkedIn homepage.
Step 2: Select the “Write article” option below the “Start a post” text box. If you run a LinkedIn page, you’ll also be promoted to choose the account you want to publish from.
Step 3: Go to “Manage” in the top-right corner of the “Publish new article” window.
Step 4: Choose the “Create newsletter” option from the dropdown menu.
A “Create a newsletter” pop-up window will appear.
This is when your LinkedIn newsletter starts to take shape. Here’s how you should fill in the required information.
Step 1: Enter the newsletter title. While getting creative usually pays off, this isn’t the place to do so. Your newsletter title should be simple. So simple that your audience instantly knows what your newsletter is about by only looking at the title.
Step 2: Choose how often you want to publish your newsletter. The options range from daily to monthly. Keep two things in mind here. Frequent newsletters can be overwhelming. But at the same time, less frequent newsletters call for more content. You can’t just post a short article once a month and call it a newsletter. Or at least, you shouldn’t.
Step 3: Write a newsletter description. This description will be visible next to your newsletter title. This makes it equally important. The description should summarize your newsletter and explain why people should read it. You only get 120 characters for this, so use them wisely.
Step 4: Click on the “Upload image” button to add a cover photo or a logo for your newsletter. This step will allow you to brand your newsletter right away. It will also increase your engagement, so you shouldn’t skip this step. Your uploaded image should be 300 by 300 pixels.
Step 5: Once you’re satisfied with how everything reads – and looks – click on the “Done” button in the bottom-right corner.
As soon as you publish your first LinkedIn newsletter, your connections, and followers will get a subscription invite. The same goes for any of your new followers. LinkedIn will send you a copy of the invite so you can see how your newsletter is marketed. This newsletter will also be added to the “Featured” section on your profile. Although this will increase its engagement, you can always choose to remove it.
From there, you should publish an engaging newsletter that will draw more and more people in. These tips can help you do just that:
- Stay consistent
- Share only valuable content
- Introduce search engine optimization (SEO) practices
- Use smart calls to action (CTAs)
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