In the crowded world of mobile marketing, Gamelight stands out. As the biggest Rewarded Marketing Platform for Mobile Games, it’s changing how users are acquired using a Sophisticated AI algorithm. This approach lets mobile marketers overcome hurdles and achieve new heights of success.
AI Advantage
Gamelight’s heart is a sophisticated AI algorithm designed to maximize ROAS, ARPU, and user retention. Unlike old-school methods that depend on manual review and slow progress, Gamelight’s AI checks campaign results instantly, always tweaking to boost conversion rates.
This approach transcends the classic display of ads to the highest bidder. Instead, the algorithm creates user profiles, identifying overlaps between engaged users of the game and potential new users and recommending the games to the most suitable users.
The AI’s ability to analyze the match between a user and an ad creative even before installation allows for precision in determining user fit, optimal ad display timing, and game-user matching.
Data Analysis Revolution
Gamelight’s AI targeting outperforms traditional manual methods. While old approaches use basic factors like gender, iOS version, and demographics, Gamelight’s system examines a wider range of data, including app usage and behavior patterns.
This information fuels an algorithm aimed at boosting ROAS, ARPU, and retention for advertisers. By processing data in such detail, Gamelight delivers much better results than its rivals.
Gamelight partnered with Korean app publisher JOYCITY to promote and scale their titles, Gunship Battle: Total Warfare and World War: Machine Conquest, in the United Kingdom, South Korea, and Japan.
For Gunship Battle: Total Warfare, Gamelight’s AI platform delivered impressive results:
- In Japan, the Return on Ad Spend (ROAS) at Day 30 (D30) reached 38.71%, exceeding the D30 ROAS goal by 48%. Additionally, there was a 213% growth in ROAS from Day 7 (D7) to D30.
- In the UK, the ROAS D30 was 35.37%, surpassing the goal by 35.78%, with a 143% growth in ROAS from D7 to D30.
For World War: Machine Conquest, the campaign also achieved remarkable results:
- In Japan and South Korea, there was a 257.61% growth in ROAS from D7 to D30. ● In the UK, the growth in ROAS from D7 to D30 was 230.20%.
These case studies demonstrate the efficacy of Gamelight’s AI-driven approach in significantly enhancing mobile user acquisition and engagement across multiple regions.
The Power of Personalization
Unlike traditional algorithms that operate on simple “if-else” rule bases, Gamelight’s AI-driven methodology is far more sophisticated. It doesn’t rely on predefined rules. Instead, it independently determines the most suitable user for each game, the optimal time to recommend a game and the most effective presentation method.
This approach considers factors such as how long a user has been engaged with the platform, ensuring that recommendations are always appropriate.
This knowledge allows for delivering highly relevant recommendations that resonate with individual players. Two users never receive the same game suggestions unless their data is identical, with the system constantly optimizing recommendations, timing,
Performance and Cost-Effectiveness
Gamelight’s platform stands out for its ability to skip expensive learning phases often seen in traditional targeting methods. From day one, the AI pinpoints ideal users, boosting overall revenue by focusing on those with the highest potential average revenue per user (ARPU).
Game publishers and user acquisition (UA) teams benefit from Gamelight’s blend of advanced technology and user-friendly design.
“Campaign setup takes just 2-3 minutes, doing away with complex processes that can eat up 30 minutes or more on other platforms”, – said Günay Aliyeva, Gamelight co-founder.
This efficient approach frees UA managers to concentrate on campaign strategy, while the AI handles the nitty-gritty of optimization. The system’s speed and accuracy lead to better results and smarter resource allocation.
Rewarded Marketing Advantage
In traditional models, advertising revenues are typically shared with publishers. Users end up just seeing ads, with no direct benefit. In contrast, Gamelight shares these revenues with users.
By sharing data, users play a part in a system where they can earn rewards, making it a win-win situation for all involved.
The process is straightforward. Playing a publisher’s game earns users points based on gameplay duration, fostering progression. Points can be exchanged for gift cards and
vouchers, rewarding loyalty. This Loyalty Program maximizes retention and engagement, fostering a dedicated fan base for immersive experiences. Users who reach their first reward milestone are also more likely to stick to their second reward.
With 7 self-published game recommendation apps on iOS and Android, and more than 10 million users in Tier 1 regions, Gamelight gave 2 million gift card counts and paid out $20 million in rewards in Q1 2024 only. Each mobile user in the US has seen apps’ ads 3 times on average.
AI-Powered UA: Reshaping Mobile Game Marketing
As mobile gaming grows, smart AI-driven user acquisition becomes vital. Gamelight leads this shift, not just keeping up. By blending advanced tech with deep gamer insights, Gamelight is building a system where finding new games is as fun and rewarding as playing them. This approach is setting new standards for how players discover and engage with mobile games.
As the industry watches and competitors scramble to keep up, one thing is clear: with the advent and development of AI the game of user acquisition will never be the same.
The post Gamelight redefines Mobile Game User Acquisition with Advanced AI Targeting. appeared first on Mobile Marketing Watch.
