You’re creating posts and getting some solid engagement on LinkedIn but wouldn’t call yourself a true “creator” yet, and certainly not a LinkedIn influencer. You need to step up your content marketing game to make that happen, and you need some help from LinkedIn to do it.
You used to get that help with Creator Mode – LinkedIn’s collection of content marketing tools designed to make your posts visible to the maximum number of users. While this option is gone now, the tools remain, meaning you can still activate Creator Mode on LinkedIn, only in a few different ways.
What Was LinkedIn’s Creator Mode
Creator Mode was a behind-the-scenes toolset designed to improve your post engagement. Its purpose was to amplify your following (and reach) by getting your posts out to as many people as possible. When this mode was active, you would also notice some smart changes on your profile. For instance, your “Connect” button would transform into a “Follow” button, removing one of the big barriers standing in the way of engagement.
Throw in access to some creator-specific features, including the ability to create a newsletter and the LinkedIn Live functionality, and you could turn a solid profile into an influencer one.
You’ll notice we’re speaking in the past tense here.
LinkedIn shuttered Creator Mode in February 2024, which might make you think all these tools have disappeared. But they haven’t – you can still access everything that Creator Mode gave you on LinkedIn, only you have to activate each feature separately.
How to Access Creator Tools on LinkedIn Post Shuttering
As long as you have an active LinkedIn account, you can turn on a couple of the former Creator Mode features. Others require you to meet a few conditions before you can use them, which we’ll cover as we go. First, let’s find those tools.
Step 1: Click the “Me” icon at the top of the screen. Select “View Profile” from the options presented in the drop-down box.
Step 2: Scroll down your profile until you find the private “Analytics” section and click “Show all analytics.” You’ll usually see this just above your “About” bio.
Step 3: Below the basic analytics about your LinkedIn profile – such as who viewed your profile and how many people have interacted with your posts – you’ll find LinkedIn’s Creator Tools. This is the former Creator Mode broken down into its four main sections. You’ll either see “Available” or “Learn More” next to these tools. The former means you can use that creator tool, with the latter telling you that there are some conditions you have to meet first.
So, you have to activate the former Creator Mode’s tools separately on LinkedIn. There are also conditions to meet, which is where this breakdown comes into play.
Tool 1: The Follow Link
As long as you have good standing on LinkedIn and you abide by all of its terms and conditions, you should have the Follow link available. Click “Available” and you’ll see this screen:
Hit the “+ Copy Link” button if you want a text link to your LinkedIn profile you can place on your website. “+ Copy Code” gives you access to the lines of code needed to create a “Follow on LinkedIn” button you can add to your website or app.
Tool 2: Newsletters
If you’re on LinkedIn, you can use creator tools to create newsletters – there’s no other condition required. Here’s how to do it.
Step 1. Head to the top of your LinkedIn home page and click “Write Article.”
Step 2. Click the “Manage” drop-down at the top-right of the screen and select “Create newsletter” from the options.
Step 3. Fill out all details in the pop-up box – including adding a title and any images – before you click “Done.”
With that, you get a newsletter you can publish to your followers and connections on LinkedIn.
Tools 3 and 4: LinkedIn Live and Audio Events
We’re combining these two tools into one because they serve similar purposes and have the same entry criteria. Beyond the standard history of good LinkedIn practices and abiding by the platform’s terms and conditions, there are additional two requirements to access these tools:
- An audience (connections or followers) that exceeds 150.
- A record of recent shares of any original LinkedIn content, such as other people’s posts and videos.
Assuming you meet these requirements, LinkedIn gives you some handy creator tools that allow you to go live on the platform and speak directly to your followers.
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